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Magic Quadrants helps you to understand the technology providers in a specific market segment. They provide a graphical competitive positioning of four types of technology providers classified as Leaders (upper right quadrant), Visionaries (lower right), Niche Players (lower left) and Challengers (upper left.)

Leaders execute well against their current vision and are well positioned for tomorrow.
Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.
Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.
Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.